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Using videos on websites has opened a new bridge for easy access between internet shoppers and on-line marketers. This new trend has evolved from a form of entertainment to an effective online marketing strategy. And with the help of search engine optimization or SEO in hand; putting videos on sites has become a powerful tool to get customers worldwide.

You might be wondering about the reasons of using videos on websites. Well, here are the reasons why:

1. “To see is to believe.” This one’s an old quote and yet it’s one way of describing the effectiveness of putting videos on web sites. Showing your products on-line is like saying “our products are perfectly real”, this will convince the potential customers that you are sincere and eventually gain their trust. Always remember that visualization is very important in marketing, people don’t need a whole page of promises, and they want to see the ‘real thing’.

2. Customer support made easy. Always expect that customers will need help and/or ask about your products or your services. Some people don’t have the patience of dialing the phone to contact you and ask for your help, they want an easier way instead. This can be fulfilled by putting tutorial videos on your site. With just one click on the play button, customers and potential customers will have their answer at their fingertips.

3. Putting videos means putting your sight in the lime light. Embed your videos through video sharing sites like Youtube. By doing this, there’s a great chance that people around the world can get a glimpse of your videos, they can use your videos and eventually link back to your sight, making your web site more searchable and popular in the cyberspace.

4. Videos speak louder than texts. With so many things going on in the cyber space, people have no time to read bunches of texts in a single web page. Sending your message through videos is easy, faster and effective.

Take advantage of the technology and learn things that will benefit you and your customers. Putting videos on your websites is an easy and effective way of introducing your products. Just be creative and sincere.

- Authentic views/Free Facebook and Myspace Campaigns included/50,000 Authentic views Guaranteed with every $500 promo!!!

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One of the viral marketing phenomenon is You Tube Marketing; We have encountered this as we go through on our daily life, emails, television shows and social networking sites.

How this can be emphasized by the social networking sites like You Tube where you need to deliver your message and circulated amongst your target market?

The powerful selling tool considered is the word-of-the-mouth; videos are integrated to online profiles, websites and forums. Word-of-the-mouth works even faster like wild fire. These videos travel internationally hitting your targeted market viewers and even the news media.

“The objective in producing successful viral marketing programs is to recognize individuals with high Social Networking Potential (SNP) and compose viral messages that would give a greater impact to the population and eventually have a percentage of being omitted”.

Source – Wikipedia

Why use video marketing above any others? It is simply because we know how it works. This is evident in the music industry, where struggling artists created inspiring or provocative music videos on You Tube which are viewed and voted by huge viewers to get into their target audiences, recording companies, news media, and music lovers. You can refer to the Sick Puppies case study shown to your right.

Building new profile or even manage new perception is done by video marketing.It takes proper planning and promotion when considering viral marketing. Study further on how your business grows using video marketing.

What the Search Engine Optimization (SEO) did with marketing of products and services through contents of the websites and key word optimization, the Youtube marketing makes the foray in see of web based customers in a visual way. In the ancient art of painting it is generally said that ‘yellow over black is the most conspicuous sign from a distance’ similarly with the visualization  of Video Promotion – online recording marketing the visual appeal the clients hit is the most conspicuous part of the whole process. The visuals are in the form of recording clippings, movies, musicals, animations or any another form of entertainment which the people use to.

Youtube Marketing – online recording marketing is a recent phenomenon and has been converted into a unique tool for the online content of products, services, clients profile and another salient points relating to the marketing via the job of online. The basic fact that the You plaything Promotion – online recording marketing has been growing over the eld by leaps and extent is that unlike see engines it doesn’t squander time rather arrests their attention with a strong visual play the moment a customer goes to a website. The see engines do intercommunicate the rank message if the reader has the patience to read it, but much is not the case with most web browsers. These browsers would stop and watch a moving recording picture telling them something than read a few paragraphs of written material. Again, for those who hit language problems it is generally seen that through You plaything Promotion – online recording marketing they somehow essay or attain discover from the actions what is being said. Sometimes in recording clips of inferior than fivesome minutes the marketer haw display consumer items with his hands which again haw be seen to chew, apply or taste indicating quite clearly the nature of the topic and the idea it wishes to portray through the visual. Of course, it is not possible to intercommunicate in much a way for every item yet the You plaything Promotion – online recording marketing is a small beginning in an area where further research has yet to be made.

In order to attain Youtube Marketingn – online recording marketing successful you staleness hit the following points noted. The prototypal step to note is to attain your introduction to clients as short as possible usually inferior than fivesome minutes. Within this short period you staleness hit forced their attention upon you. If you do not, you clear the penalty of the client’s indifference to your products then and there itself. Every message you wish to intercommunicate staleness be clear and specific. The next is to create a profile of yourself and your business before hand so that you finish up the speech with the hint that all details can be seen by anybody who wishes to see only by visiting the site. Further, attain sure you are conveying the message with a unique background as a backdrop. Also take the chance of creating a play list from your own and another people’s content. And lastly attain use of Youtube Marketing to lay a solid foundation for luring possibleness clients.

Email Matt @ Kurb: kurbpromo@gmail.com – Facebook promotion special on during January!

Youtube Promotion – online marketing with video

What the Search Engine Optimization (SEO) did with marketing of products and services through contents of the websites and key word optimization, the You plaything Promotion – online recording marketing makes the foray in see of web supported customers in a visual way. In the ancient art of painting it is generally said that ‘yellow over black is the most conspicuous sign from a distance’ similarly with the visualization  of You plaything Promotion – online recording marketing the visual appeal the clients hit is the most conspicuous conception of the whole process. The visuals are in the form of recording clippings, movies, musicals, animations or some another form of recreation which the grouping use to.

You plaything Promotion – online recording marketing is a recent phenomenon and has been converted into a unequalled tool for the online promotion of products, services, clients profile and another salient points relating to the marketing via the medium of online. The basic fact that the You plaything Promotion – online recording marketing has been ontogeny over the years by leaps and bounds is that unlike see engines it doesn’t squander time rather arrests their tending with a strong visual play the moment a customer goes to a website. The see engines do convey the rank communication if the reverend has the patience to read it, but much is not the housing with most web browsers. These browsers would stop and check a agitated recording picture telling them something than read a few paragraphs of written material. Again, for those who hit language problems it is generally seen that through You plaything Promotion – online recording marketing they somehow try or attain out from the actions what is being said. Sometimes in recording clips of less than five minutes the marketer may display consumer items with his hands which again may be seen to chew, apply or discernment indicating quite clearly the nature of the topic and the idea it wishes to portray through the visual. Of course, it is not doable to convey in much a artefact for every item still the You plaything Promotion – online recording marketing is a small beginning in an area where further research has still to be made.

In order to attain You plaything Promotion – online recording marketing successful you staleness hit the following points noted. The first step to state is to attain your introduction to clients as brief as doable usually less than five minutes. Within this brief period you staleness hit forced their tending upon you. If you do not, you pay the penalty of the client’s indifference to your products then and there itself. Every communication you wish to convey staleness be clear and specific. The next is to create a profile of yourself and your business before hand so that you finish up the speech with the hint that all details can be seen by anybody who wishes to see simply by visiting the site. Further, attain sure you are conveying the communication with a unequalled background as a backdrop. Also verify the chance of creating a play itemize from your own and another people’s content. And lastly attain use of You plaything Promotion – online recording marketing to lay a solid foundation for luring potential clients.

The explosion in video marketing is based on the way technology has delivered the means to create and distribute video on next to nothing and this “lo-fi” approach to video production has gained traction as an easy way for new and smaller niche players to enter the medium.

Email kurbpromo@gmail.com to talk about internet marketing strategies to leverage your video content.

We even produce youtube videos for as little as US$300

Visit youtube Promotion

Again with many of the services Kurb provides, these packages are designed to provide access to technology on a budget to those who up until now could never considered something like this, and delivering unrivalled value.

If you already have video content our we have services and methods in place to maximise your distribution and promotion through online platforms. Social promotion of videos involves not only the automation techniques which have made Kurb so effective on both both social and video sites, but also distribution and exposure on a continually expanding list of worldwide video content providers.

If you are looking to produce new content, we are currently preparing to launch our production unit delivering another affordable solution from Kurb. As always we will be leading by example, and encourage you to check back at the kurb site and blogs when our first videos become available.
A simple minute long video introducing people to your website is enough to get started. It doesn’t have to be anything elaborate – just someone talking about or “endorsing” the band, the brand the product etc. But from that simple starting point the sky is the limit.

Nowhere will you find the combination cutting edge expertise in online promotions and viral video marketing alongside the great value offered by kurb video production, giving you the power to create powerful and personal promotions messages with access to the medium of video production and marketing like never before.

I’m writing this post because I’m concerned that those who come to me for youtube promotion aren’t grasping internet marketing.

Using the internet to sell DVD‘s, CD’s, downloads and T-shirts is not a long term sustainable model for optimum earnings. I’m a businessman, so I will always assess the opportunity to develop proven revenue, but selling physical products such as merch DVD’s and CD’s is not a proposition that can be extended quickly.

Things happen fast online. Culture is moving fast.

If you take an internet marketing approach to youtube promotion and management, you certainly wouldn’t ignore the opportunity to create revenue in traditional ways, but this sort of activity certainly wouldn’t be the core of any modern internet marketers business model.

It’s been almost 18 months since I wrote my first article for the purpose of sharing and leveraging targeted content online. The title of that article was “your music is worth nothing”. And it described how we were living in a world where copies of music, whether stored on computers or sold as physical product would lose significant financial value over the coming years.

This was a description of how changes taking place in the music and other video related industry, mainly due to internet based digital technologies, meant we had to prepare to start shifting the way we approached the business.

That was 18 months ago. Early in the year I wrote about how 2008 was all about 2009, that we had this year to brace for the impact of these changes to be felt.

And what I predict is that all this recession/downturn talk is just going to accelerate things. People have more access to content, information, stimuli through the internet than ever before they are going to be hungry for value and they will continue to demand it.

So real opportunities are going to start to emerge for those who have been preparing for them, not just the token novelty quirky viral video stuff.

I build income for content creators, entrepreneurs, people with a message, artists and their management online. That’s what I do. I don’t care what you look like or what you sound like, I create strategies to prepare musicians and entrepreneurs to make money in the future. That’s why I decided to just focus my blog on revenue strategies, and the strategies I use to create revenue are based on solid internet marketing practice.

When I’m talking to clients now I tend to gloss over the different myspace and youtube promotion stuff.  Because I say – you can pay me $500 to get your myspace popping and thousands of people to watch your video on youtube but then what? Where are you going to take that?

Yes, but Matt, people come from myspace and youtube and they buy downloads and merch.

Yes, but that’s an old model! Selling T shirts and downloads is only going to take you so far.

If you don;t have decent web property, you’re not building an asset that you can leverage in so many ways it’ll take me the next 6 months to get through it all on this blog.

We haven’t even got into the email management stuff with aweber properly because we got too many artists with ratty websites that don’t do stuff we need them to do!

It comes down to this, if you have no understanding of internet marketing practice you’re going to have a really hard time making your band viable, and it’s going to be a lot of work explaining it to you. You should keep reading this blog, I’ll try as much as I can to keep it simple.

But this is what I’m hearing talking to artists. That they want me to do myspace and youtube. And I’m like sure. What about your website. What about your blog. What about your mailing list. And I’m drawing blanks.

I haven’t even got started! We haven’t even started about leveraging recurring income streams which is a blog post I’m about ready to publish. I’m about to launch into all this heavy internet marketing stuff and building multiple niche web properties because I want to share solid revenue strategies with artists and they don’t even have a clue about the kinds of income that can be leveraged from high quality traffic that you commit to building.

Artists must get business minded about their propositions. Don’t have super premium high value products/services?

Get some! Do the math. You make 10 sales of your CD on your website. You make $100. I make 10 Sales of a 3 month consultancy package. I make $5000. Maths lesson over.

And relying on Myspace is so totally like living at your parents house. Time to face the real world and get out there.

It’s very concerning to me. If I was really committed to artists, it’s most likely I’d have to pull away from how heavily into internet marketing this blog is going so it was easier for musicians with only basic understanding to engage with, but I’m not going to feed you the same industry blog stuff about how to get gigs or get signed to some kind of deal if ultimately it won’t help you, if such things are even still relevant.
It makes me feel that more than ever I need to choose my clients, if you’re not prepared to attempt to understand internet marketing, then you’re not ready for the internet where the mainstream music industry is now increasingly situated. It wouldn’t surprise me if in years to come I go full circle and swap consulting for actually managing and developing acts that I felt were exceptional, by leveraging the brand and financial capital I’m now building up now I’m getting some momentum.

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Check out youtube promotions for video marketing starting from $500 for 3 months with 50,000 guaranteed real authentic views.

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If you person not disclosed yet, video marketing is having a monolithic fight in traffic procreation when it is utilised decent. Yet solace umteen new markets works are performing these essentials tactics not the exact way when it comes to video marketing.

Rattling all you tally to do is a look on you plaything for “place supported mercantilism” and with in no time you present get the aim. It’s sore becuase I hump I would not regularize stand most of those people grave, I tight would you?. Recording marketing does eff two sides to the coin. This 8 interval strategies testament assure many efficacious use of videos for generating reciprocation, relationship construction and orientating, couturier your listing structure or existing customers.

So Let Get This Take On The Touring….

1. Property Content- Providing righteous breeding cognition is such easier to frame a move then rather promoting a commercialism or your assort. Especially all cyberspace markets in forthright sales, MLM, affiliate programs. Grooming volume gift be your most trenchant part of video. It instrument make an mortal in your matter as fine as gives you some creditability. Yet you get authority politeness relationships because your not using hype or cheesy pitching Effectual Keyword Research- You can use either unfixed or postpaid keyword tools to get the fashionable keywords with significant amounts of reciprocation and low competition. Ok for hidden keywords.

3. In Your Claim Use Your Main Keyword Shibboleth – Also you can use your kinsfolk to start portion with the branding operation.

4. Ever turn with Your Overladen URL In The Statement Box- You cylinder makes your course clickabke and by placing your URL premier, It instrument be seen and clicked on administer more. Also in your video description render a flush keyword force about some your marketing on. Wee sure to tidy signified and use often keywords as possible spell creating oddment.

5. Put The Important Keywords In The Tags – Also for the branding purposes permit your obloquy.

6. Gangland your Video Marketing cognition. – Submit your recording to TubeMugul (unloose). You can get remunerated compliance service by Traffic Geyser occultist of layer is many exposure. This present favour one of your videos into numerous networks without solon work required from you.

7. Remain Your Syndication Process by submitting to PINGomatic.com, Propellor and DIGG.com. This gift aid with keyword item and danger for generating interchange.

8. – Be Yourself.

If you necessity to determine your efforts still far then here is a tip for you. Strike your aforementioned video accumulation and create a diary billet. You would situation your diary acceptance with the homophonic keyword tactics along with the recording proportion. Then do the synoptic cognition content on the sites above for generating interchange vital.

You can regularise go deeper by creating a serial of articles active the similar content for an monolithic fight on the investigate engines and earn statesman disengage reciprocation.

I eff Recording Marketing because it’s a rattling competent way to form relationships, create reciprocation, instruct remaining aggroup members, reviews on products and services, as healed as galore another unlikely the box tactics. By practicing this 8 support method you testament be logical and prompt in your video marketing efforts. Occultist yet funnels into solon place reciprocation propagation and personalised branding.

If you would equivalent author front recording small business marketing tactics all intimately all the web 2.0 strategies including power linking, satisfy stay my Net Marketing Breeding place.

Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen – some company like mine.

When most people talk about “viral videos,” they’re usually referring to videos like Miss Teen South Carolina , Smirnoff’s Tea Partay music video, the Sony Bravia ads , Soulja Boy - videos that have traveled all around the internet and been posted on YouTube, MySpace, Google Video, Facebook, Digg, blogs, etc. – videos with millions and millions of views.

Over the past year, I have run clandestine marketing campaigns meant to ensure that promotional videos become truly viral, as these examples have become in the extreme. In this post, I will share some of the techniques I use to do my job: to get at least 100,000 people to watch my clients’ “viral” videos.

Secret #1: Not all viral videos are what they seem

There are tens of thousands of videos uploaded to YouTube each day (I’ve heard estimates between 10-65,000 videos per day). I don’t care how “viral” you think your video is; no one is going to find it and no one is going to watch it.

The members of my startup are hired guns – our clients give us videos and we make them go viral. Our rule of thumb is that if we don’t get a video 100,000 views, we don’t charge.

So far, we’ve worked on 80-90 videos and we’ve seen overwhelming success. In the past 3 months, we’ve achieved over 20 million views for our clients, with videos ranging from 100,000 views to upwards of 1.5 million views each. In other words, not all videos go viral organically – there is a method to the madness.

I can’t reveal our clients’ names and I can’t link to the videos we’ve worked on, because YouTube surely doesn’t like what we’re doing and our clients hate to admit that they need professional help with their “viral” videos. But I can give you a general idea of who we’ve worked with: two top Hollywood movie studios, a major record label, a variety of very well known consumer brands, and a number of different startups, both domestic and international.

This summer, we were approached by a Hollywood movie studio and asked to help market a series of viral clips they had created in advance of a blockbuster. The videos were 10-20 seconds each, were shot from what appeared to be a camera phone, and captured a series of unexpected and shocking events that required professional post-production and CGI. Needless to say, the studio had invested a significant amount of money in creating the videos but every time they put them online, they couldn’t get more than a few thousand views.

We took six videos and achieved:

• 6 million views on YouTube
• ~30,000 ratings
• ~10,000 favorites
• ~10,000 comments
• 200+ blog posts linking back to the videos
• All six videos made it into the top 5 Most Viewed of the Day, and the two that went truly viral (1.5 million views each) were #1 and #2 Most Viewed of the Week.

The following principles were the secrets to our success.

2. Content is NOT King

If you want a truly viral video that will get millions of people to watch and share it, then yes, content is key. But good content is not necessary to get 100,000 views if you follow these strategies.

Don’t get me wrong: the content is what will drive visitors back to a site. So a video must have a decent concept, but one shouldn’t agonize over determining the best “viral” video possible. Generally, a concept should not be forced because it fits a brand. Rather, a brand should be fit into a great concept. Here are some guidelines we follow:

• Make it short: 15-30 seconds is ideal; break down long stories into bite-sized clips
• Design for remixing: create a video that is simple enough to be remixed over and over again by others. Ex: “Dramatic Hamster”
• Don’t make an outright ad: if a video feels like an ad, viewers won’t share it unless it’s really amazing. Ex: Sony Bravia
• Make it shocking: give a viewer no choice but to investigate further. Ex: “UFO Haiti”
• Use fake headlines: make the viewer say, “Holy shit, did that actually happen?!” Ex: “Stolen Nascar”
• Appeal to sex: if all else fails, hire the most attractive women available to be in the video. Ex: “Yoga 4 Dudes”

These recent videos would have been perfect had they been viral “ads” pointing people back to websites:

• Model Falls in Hole on Runway
• Cheerleader Gets Run Over By Football Team
• PacMan: The Chase
• Dude
• Dog Drives Car
• Snowball – Dancing Cockatoo

3. Core Strategy: Getting onto the “Most Viewed” page

Now that a video is ready to go, how the hell is it going to attract 100,000 viewers?

The core concept of video marketing on YouTube is to harness the power of the site’s traffic. Here’s the idea: something like 80 million videos are watched each day on YouTube, and a significant number of those views come from people clicking the “Videos” tab at the top. The goal is to get a video on that Videos page, which lists the Daily Most Viewed videos.

If we succeed, the video will no longer be a single needle in the haystack of 10,000 new videos per day. It will be one of the twenty videos on the Most Viewed page, which means that we can grab 1/20th of the clicks on that page! And the higher up on the page our video is, the more views we are going to get.

So how do we get the first 50,000 views we need to get our videos onto the Most Viewed list?

• Blogs: We reach out to individuals who run relevant blogs and actually pay them to post our embedded videos. Sounds a little bit like cheating/PayPerPost, but it’s effective and it’s not against any rules.
• Forums: We start new threads and embed our videos. Sometimes, this means kickstarting the conversations by setting up multiple accounts on each forum and posting back and forth between a few different users. Yes, it’s tedious and time-consuming, but if we get enough people working on it, it can have a tremendous effect.
• MySpace: Plenty of users allow you to embed YouTube videos right in the comments section of their MySpace pages. We take advantage of this.
• Facebook: Share, share, share. We’ve taken Dave McClure’s advice and built a sizeable presence on Facebook, so sharing a video with our entire friends list can have a real impact. Other ideas include creating an event that announces the video launch and inviting friends, writing a note and tagging friends, or posting the video on Facebook Video with a link back to the original YouTube video.
• Email lists: Send the video to an email list. Depending on the size of the list (and the recipients’ willingness to receive links to YouTube videos), this can be a very effective strategy.
• Friends: Make sure everyone we know watches the video and try to get them to email it out to their friends, or at least share it on Facebook.

Each video has a shelf life of 48 hours before it’s moved from the Daily Most Viewed list to the Weekly Most Viewed list, so it’s important that this happens quickly. As I mentioned before, when done right, this is a tremendously successful strategy.

4. Title Optimization

Once a video is on the Most Viewed page, what can be done to maximize views?

It seems obvious, but people see hundreds of videos on YouTube, and the title and thumbnail are an easy way for video publishers to actively persuade someone to click on a video. Titles can be changed a limitless number of times, so we sometimes have a catchy (and somewhat misleading) title for the first few days, then later switch to something more relevant to the brand. Recently, I’ve noticed a trend towards titling videos with the phrases “exclusive,” “behind the scenes,” and “leaked video.”

5. Thumbnail Optimization

If a video is sitting on the Most Viewed page with nineteen other videos, a compelling video thumbnail is the single best strategy to maximize the number of clicks the video gets.

YouTube provides three choices for a video’s thumbnail, one of which is grabbed from the exact middle of the video. As we edit our videos, we make sure that the frame at the very middle is interesting. It’s no surprise that videos with thumbnails of half naked women get hundreds of thousands of views. Not to say that this is the best strategy, but you get the idea. Two rules of thumb: the thumbnail should be clear (suggesting high video quality) and ideally it should have a face or at least a person in it.

Also, when we feel particularly creative, we optimize all three thumbnails then change the thumbnail every few hours. This is definitely an underused strategy, but it’s an interesting way to keep a video fresh once it’s on the Most Viewed list.

See the highlighted videos in the screenshot below for a good example of how a compelling title and screenshot can make all the difference once the video is on the Most Viewed page.

6. Commenting: Having a conversation with yourself

Every power user on YouTube has a number of different accounts. So do we. A great way to maximize the number of people who watch our videos is to create some sort of controversy in the comments section below the video. We get a few people in our office to log in throughout the day and post heated comments back and forth (you can definitely have a lot of fun with this). Everyone loves a good, heated discussion in the comments section – especially if the comments are related to a brand/startup.

Also, we aren’t afraid to delete comments – if someone is saying our video (or your startup) sucks, we just delete their comment. We can’t let one user’s negativity taint everyone else’s opinions.

We usually get one comment for every thousand views, since most people watching YouTube videos aren’t logged in. But a heated comment thread (done well) will engage viewers and will drive traffic back to our sites.

7. Releasing all videos simultaneously

Once people are watching a video, how do we keep them engaged and bring them back to a website?

A lot of the time our clients say: “We’ve got 5 videos and we’re going to release one every few days so that viewers look forward to each video.”

This is the wrong way to think about YouTube marketing. If we have multiple videos, we post all of them at once. If someone sees our first video and is so intrigued that they want to watch more, why would we make them wait until we post the next one? We give them everything up front. If a user wants to watch all five of our videos right now, there’s a much better chance that we’ll be able to persuade them to click through to our website. We don’t make them wait after seeing the first video, because they’re never going to see the next four.

Once our first video is done, we delete our second video then re-upload it. Now we have another 48-hour window to push it to the Most Viewed page. Rinse and repeat. Using this strategy, we give our most interested viewers the chance to fully engage with a campaign without compromising the opportunity to individually release and market each consecutive video.

8. Strategic Tagging: Leading viewers down the rabbit hole

This is one of my favorite strategies and one that I think we invented. YouTube allows you to tag your videos with keywords that make your videos show up in relevant searches. For the first week that our video is online, we don’t use keyword tags to optimize the video for searches on YouTube. Instead, we’ve discovered that you can use tags to control the videos that show up in the Related Videos box.

I like to think about it as leading viewers down the rabbit hole. The idea here is to make it as easy as possible for viewers to engage with all your content, rather than jumping away to “related” content that actually has nothing to do with your brand/startup.

So how do we strategically tag? We choose three or four unique tags and use only these tags for all of the videos we post. I’m not talking about obscure tags; I’m talking about unique tags, tags that are not used by any other YouTube videos. Done correctly, this will allow us to have full control over the videos that show up as “Related Videos.”

When views start trailing off after a few days to a week, it’s time to add some more generic tags, tags that draw out the long tail of a video as it starts to appear in search results on YouTube and Google.

9. Metrics/Tracking: How we measure effectiveness

The following is how we measure the success of our viral videos.

For one, we tweak the links put up on YouTube (whether in a YouTube channel or in a video description) by adding “?video=1” to the end of each URL. This makes it much easier to track inbound links using Google Analytics or another metrics tool.

TubeMogul and VidMetrix also track views/comments/ratings on each individual video and draw out nice graphs that can be shared with the team. Additionally, these tools follow the viral spread of a video outside of YouTube and throughout other social media sites and blogs.

Conclusion

The Wild West days of Lonely Girl and Ask A Ninja are over. You simply can’t expect to post great videos on YouTube and have them go viral on their own, even if you think you have the best videos ever. These days, achieving true virality takes serious creativity, some luck, and a lot of hard work. So, my advice: fire your PR firm and do it yourself.

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